April 27, 2017

Heidelberg U Students Helped Market Yoga DVDs

I finished the "Healthy Yoga for Seniors" Beginner and Intermediate DVDs in January and put them for sale on Amazon. At the same time I began working with Heather West and Cassidy Frank, students at Heidelberg University in Tiffin, Ohio. I've been their Marketing client for the Spring Semester. They worked on several projects for me. They changed my old business Facebook page with updates and we did an official launch of the DVDs on Facebook. We did a contest on Facebook and the winner received a free DVD.  Heather and I drew the winner live on Facebook. They also did a test on a mass email marketing campaign, put together a retail sales sheet (below), along with a tri-fold brochure (below, one side only showing) and so much more.

Heather & Cassidy were easy to work with and had great ideas. They also incorporated any ideas I had to come up with the best marketing campaigns for my DVDs. Heather also worked with me, one on one over Spring Break, where we accomplished a lot. Heather is a self-starter who demonstrates professionalism and maturity with creative problem-solving skills. She was able to get things done on time and with excellence, working independently or collaboratively. Heather was very resourceful as she worked closely with me on all the projects. I can't thank these girls enough for all their hard work.

Heather is from Cincinnati, OH and she graduates next month from Heidelberg University with a Bachelor's Degree in Business Administration-Marketing, Minor in Psychology. She played basketball at Heidelberg for 3 years. Currently she is employed at Tiffin City Schools as the Coordinator, Marketing & Grant Writing Services. Heather is looking for a marketing position in the Cincinnati area.

Cassidy Frank is majoring in Business Administration with a Concentration in Marketing and Management. Cassidy is staying at Heidelberg next year to get her masters, but she is seeking a job or an internship in Marketing while she continues her schooling.
 Sales Sheet for Retail locations.
Information Tri-Fold, one side showing.

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